Understanding Why The Pitch-Slap Approach Fails

If you are a small business owner, you know that getting the attention of potential customers can be a challenge. You may have turned to email and LinkedIn messages as effective ways to reach out and make initial contact with prospects.

However, if you’ve been relying on the “pitch-slap” approach — sending generic messages in bulk with no personalization — then it’s likely that your efforts have failed more often than they’ve succeeded.

Let’s discuss why this approach is ineffective and how to ensure that your emails and LinkedIn messages get the response they deserve.

The Science Behind The Pitch-Slap Approach’s Failure

While the pitch-slap approach may seem efficient in getting your message out quickly, scientific evidence suggests otherwise. Studies show that people respond more positively to personalized communication than generic messages.

In fact, according to Josh Turner in his post ‘‘Email Personalization: Techniques, Tools, & Stats (2021 Guide),’’ 72% of consumers say they only respond to messages aimed directly at them. Additionally, Salesforce found that nearly 90% of customers think that customized experiences matter as much as the product or service offered.

You might be wondering why… the answer is:


The Human Element

In addition to scientific evidence suggesting why the pitch-slap approach fails, there is another crucial factor at play here: human nature.

People want to feel valued and appreciated, and when approached with a generic message crafted with little effort or thoughtfulness, it can come off as impersonal or even rude.

To truly succeed in getting the response you want from prospects through email or LinkedIn messaging, it’s essential to ensure your message includes thoughtful consideration for who will receive it.

If you are sending a cold message on LinkedIn about your product or service offering, ask yourself questions such as “What value does my product offer this person?” or “How can I make this message interesting enough for them?” Asking yourself these questions will help ensure that each recipient feels heard and respected—which is key in converting leads into customers. For example:


They are saying what they offer upfront alongside their website to learn more. We appreciate that we don’t have to give them 20 minutes or to meet with them.
This is a clever way to follow up with a prospect. Depending on the person, you might make them smile at least and be willing to have a conversation with you. This approach may be enticing enough for your prospect to review your previous messages and gauge their interest.
However, these types of messages will only drive your prospects away:
– Where is the introduction? Something catchy and professional that will make your prospect reply? – What does the first message has to do with the second one? – No information sounds believable. How can I trust you? – With this approach, you can only get a removed connection.
If your first approach lacks details of what you do and how you can help your prospect, you just lost a possible customer. How do you expect to generate interest and book a call if you don’t explain your offer?
At the end of the day, personalization is critical when crafting successful emails and LinkedIn messages. It ensures that recipients feel valued and appreciated while increasing response rates significantly—something which cannot be achieved by taking the pitch-slap approach! Remember that quality trumps quantity, AND clarity trumps persuasion when crafting effective communication strategies; take time to craft thoughtful, individualized messages rather than sending generic ones in bulk if you want success! Taking even just a few extra minutes on each message will go a long way towards ensuring positive outcomes.  

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